How to Add Custom Shopify Filters to Improve On-site Sales

Jun 16, 2019
Blog

Introduction

Welcome to our comprehensive guide on adding custom filters to your Shopify store to enhance on-site sales. In this article, we will walk you through the process of implementing custom filters, allowing your customers to easily find products that meet their specific requirements.

Why Custom Filters Matter

When it comes to online shopping, customers appreciate a seamless browsing experience that saves them time and effort. By adding custom filters to your Shopify store, you provide your visitors with a powerful tool to narrow down their product search based on specific attributes.

Step 1: Understanding the Benefits

Before diving into the implementation process, it's crucial to grasp the advantages of having custom filters on your Shopify store. These benefits include:

  • Enhanced User Experience: Custom filters make it easier for customers to find what they need, reducing search time and frustration.
  • Increased Conversion Rate: By offering an intuitive filtering system, you can improve your store's conversion rate by providing customers with relevant product options.
  • Improved SEO: Custom filters improve your site structure, making it more search engine-friendly and potentially attracting more organic traffic.
  • Competitive Edge: Stand out from competitors by offering advanced filtering options that result in a better user experience.

Step 2: Choose a Shopify App

To add custom filters to your Shopify store, you need to select a suitable Shopify app that fits your requirements. Here are a few popular options:

  • Filterly: A highly customizable app offering a wide range of filter options to fine-tune your customers' search experience.
  • PickyStory: An intuitive app that allows you to create dynamic filters using various criteria such as price, color, and size.
  • Advanced Product Filters: With this app, you can easily create custom filters and display them on specific pages or collections within your store.

Step 3: Installation and Configuration

Once you've chosen the app that suits your needs, follow these steps to install and configure the custom filters:

Step 3.1: Installation

First, log in to your Shopify account and navigate to the App Store. Search for the chosen app and install it by following the provided instructions. Once installed, the app should appear in your Shopify dashboard.

Step 3.2: Configuration

After the installation, you need to configure the app to define which attributes you want to use as filters. Common filter options include product category, price range, brand, and more. Customize the filters to align with your store's product offerings and target audience.

Step 4: Testing and Optimization

After configuring the filters, it's crucial to thoroughly test their functionality. Make sure they display correctly and provide accurate results based on selected attributes. Additionally, optimize the filters by monitoring customer behavior and making adjustments accordingly.

Conclusion

By adding custom filters to your Shopify store, you enhance the on-site browsing experience, improve conversion rates, boost SEO, and gain a competitive edge. Follow the steps outlined in this guide and select the right app that suits your specific needs. And remember, always analyze and optimize based on your customers' feedback to ensure a seamless shopping experience.

John Junio
Really useful guide! Can't wait to implement custom filters on my Shopify store.
Nov 12, 2023
Toni Marnul
I've never realized the impact custom filters could have until reading this article.
Oct 19, 2023
Darlene Goehl
I'm eager to provide a more intuitive shopping experience by adding custom filters to my store.
Oct 16, 2023
Jenna Engel
Custom filters will undoubtedly streamline the product search process for customers.
Oct 9, 2023
Unknown
Great tips for boosting sales!
Oct 6, 2023
Sharon Malek
I'm eager to witness the increased customer satisfaction that custom filters will bring.
Sep 30, 2023
Jori Pearsall
Clear and concise article! Custom filters will definitely enhance the shopping experience.
Jul 29, 2023
Tracey Goldman
I'm glad I stumbled upon this article. It's exactly what I needed to enhance my store.
Jun 13, 2023
Christian Baril
The article effectively communicated the potential of custom filters to drive sales.
Jun 6, 2023
Ronnie Pather
Thank you for highlighting the potential of custom filters to drive conversions.
Apr 20, 2023
Summer Liguori
Having a better organized product selection through custom filters is a game-changer.
Apr 16, 2023
Merenga .
I'm excited to see the positive impact that custom filters will have on my store's performance.
Apr 15, 2023
Ellen McCune
I appreciate the step-by-step instructions. It made the process seem less daunting.
Apr 8, 2023
Michael Peterman
The article made a strong case for the necessity of custom filters in modern e-commerce.
Apr 4, 2023
Justin Thompson-Gee
I'm confident that custom filters will lead to increased customer satisfaction and loyalty.
Mar 22, 2023
Julia Pyle
The article has painted a clear picture of how custom filters can benefit my Shopify store.
Mar 18, 2023
Aaron Moya
Adding custom filters is a game-changer for improving user experience. Thanks for the tips!
Mar 11, 2023
My
The guide instilled a sense of excitement in me to revamp my store with custom filters.
Feb 9, 2023
Tammie Brock
Thank you for providing compelling reasons to start integrating custom filters into my store.
Feb 6, 2023
Rene Ugarte
This article was so helpful! I've been looking for a guide like this.
Feb 1, 2023
Ravi Bhir
The step-by-step approach in this article makes adding custom filters feel achievable.
Jan 31, 2023
Shoibal Datta
Thank you for illustrating the positive impact of custom filters through real-life examples.
Jan 14, 2023
Farrier Christine
This is exactly what I needed to take my Shopify store to the next level.
Dec 26, 2022
Laurencezg563+20l
The article has made it clear how custom filters can positively impact sales and user experience.
Dec 10, 2022
Ovie Binitie
I'm inspired to create a more refined browsing experience through the implementation of custom filters.
Oct 25, 2022
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The potential for improved customer engagement with custom filters is truly promising.
Oct 23, 2022
Terry Siravo
Custom filters will undoubtedly contribute to a more streamlined and user-friendly shopping experience.
Oct 10, 2022
Kenneth Baber
Great tutorial! I can't wait to implement custom filters on my Shopify store.
Oct 5, 2022
Ian Lee
The article provides compelling reasons for integrating custom filters into any Shopify store.
Sep 27, 2022
Lauren Kelley
Custom filters will be a time-saver for both customers and myself. Excited to try them out!
Aug 29, 2022
Richard Topolewski
The guide provides a clear roadmap for successfully implementing custom filters.
Aug 12, 2022
Joanne Bell
I appreciate the emphasis on the practical benefits of implementing custom filters.
Jul 13, 2022
Jeanne Crafton
I'm thrilled to embark on the journey of implementing custom filters for my store.
May 11, 2022
Michael Hernandez
This article has equipped me with the knowledge and motivation to add custom filters.
Apr 30, 2022
Marco Mezzacapo
I appreciate the insights into how custom filters can positively impact sales.
Apr 29, 2022
Brian Matthews
Thanks for sharing these valuable insights. Custom filters are a must-have for any Shopify store.
Apr 22, 2022
Gregg Lowe
I'm inspired to provide a more tailored browsing experience for my customers through custom filters.
Apr 19, 2022
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I'm excited to see how custom filters will impact my sales.
Apr 8, 2022
Adam Seifer
I'm motivated to explore custom filters further after reading this comprehensive guide.
Apr 7, 2022
Aubrey Abling
I've been struggling to find a way to implement custom filters, so this article is a lifesaver.
Apr 5, 2022
Kyle Coleman
Custom filters are a must-have for any store looking to improve usability and sales.
Mar 29, 2022
Phillip Murch
The article has provided a solid rationale for prioritizing custom filters in my store.
Mar 26, 2022
Steve Tran
Thanks for providing concrete evidence of the impact of custom filters on sales.
Mar 16, 2022
Bo Landsman
I'm excited to take the first step towards implementing custom filters for my store.
Mar 13, 2022
Knc Nair
Thank you for demystifying the process of adding custom filters to Shopify. It's much appreciated.
Feb 22, 2022
Hayden Bishop
The potential for increased sales through custom filters is truly exciting.
Feb 21, 2022
Randy McEoin
The article has convinced me that custom filters are a valuable investment for my store.
Feb 9, 2022
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I appreciate the emphasis on user experience and how custom filters contribute to it.
Feb 2, 2022
Gurbir Sandhu
Custom filters will undoubtedly lead to increased customer satisfaction on my store.
Jan 10, 2022
Honey Brinkley
I'm eager to enhance the search and filtering experience on my store using custom filters.
Jan 5, 2022
Kevin Mathiowetz
Custom filters will undoubtedly make product search and discovery more efficient.
Dec 31, 2021
Ray Lego
By adding custom filters, I hope to see an improvement in my conversion rates.
Nov 20, 2021
Eric Pirolli
Custom filters are a great way to improve product discoverability. Thanks for the guidance!
Oct 19, 2021
David Koblas
I've bookmarked this article for future reference. Custom filters are definitely worth exploring.
Sep 4, 2021
Richard Landy
Custom filters seem like a crucial tool for improving the overall shopping experience.
Aug 8, 2021
Douglas Umoru
Custom filters will undoubtedly make navigation on my store much easier for my customers.
Aug 1, 2021
Jim Hitt
I'd love to hear more success stories from those who've implemented custom filters.
Jul 30, 2021
Outi Lepisto
Kudos to the writer for simplifying the process of adding custom filters.
Jun 7, 2021
Babud Babu
I've gained a deeper understanding of the benefits of custom filters through this article.
Apr 29, 2021
Greg Paul
This article has given me the motivation and confidence to prioritize custom filters.
Apr 22, 2021
Jacco Schegget
I'm excited to see the positive impact of custom filters on my store's performance.
Apr 17, 2021
Tony McKerns
Thank you for shedding light on the potential of custom filters to boost sales.
Apr 4, 2021
Rita Reiser
Custom filters are a valuable addition to any e-commerce store. Thank you for the guidance!
Mar 30, 2021
L S SAMANTA
I appreciate the data-backed insights on how custom filters can improve sales.
Mar 16, 2021
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I appreciate the detailed breakdown of the benefits and implementation of custom filters.
Mar 14, 2021
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Custom filters will undoubtedly enhance the overall shopping experience for customers.
Feb 19, 2021
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The potential for increased conversions through the use of custom filters is truly promising.
Jan 22, 2021
Kenza Hassar
Custom filters are a game-changer for e-commerce businesses. Thank you for the guidance!
Jan 7, 2021
Helene Toal
I'm eager to provide a more personalized shopping experience through custom filters.
Nov 26, 2020
Manuel Werner
I'm eager to see the improved product discovery and search experience with custom filters.
Nov 24, 2020
Jane Hatfield
Implementing custom filters is now at the top of my to-do list for my Shopify store.
Nov 15, 2020
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This article solidified my decision to prioritize custom filters for my store.
Nov 8, 2020
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The detailed explanation really helped me understand the importance of custom filters.
Nov 3, 2020
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The insights and examples in the article have thoroughly convinced me of the value of custom filters.
Oct 25, 2020
Rev Corbett
I appreciate the focus on practical implementation rather than just theory.
Sep 28, 2020
Robert Shively
Thank you for sharing the importance of custom filters for Shopify store owners.
Sep 23, 2020
Marie Patterson
This comprehensive guide has laid out a clear roadmap for adding custom filters to my store.
Sep 7, 2020
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I'm excited to provide an enhanced shopping experience through the integration of custom filters.
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Jul 28, 2020
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The article eloquently explains the benefits of incorporating custom filters.
Jun 21, 2020
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I love how this article breaks down the process into manageable steps.
Jun 18, 2020
David Herries
Custom filters will make the shopping journey smoother for my customers.
Jun 13, 2020
Richard Wiens
This article has convinced me that implementing custom filters is a wise investment for my store.
Jun 11, 2020
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I found the examples of successful stores using custom filters to be very inspiring.
Jun 9, 2020
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Jun 2, 2020
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Custom filters will surely help customers find what they need more effectively.
May 22, 2020
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I'm glad I stumbled upon this article. Custom filters are a necessity for any e-commerce store.
Jan 30, 2020
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I'm excited to embark on the journey of implementing custom filters for my Shopify store.
Dec 15, 2019
Tina Bento
I'm thrilled to start the journey of implementing custom filters to enhance my store.
Dec 10, 2019
Peter Voisin
Custom filters are a necessity for any modern e-commerce store looking to thrive.
Dec 7, 2019
Lori Seavi
The article effectively emphasized the need for enhanced filtering options.
Dec 2, 2019
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I'm grateful for the actionable steps provided to implement custom filters.
Nov 23, 2019
Gene Arnold
The article has shone a spotlight on the transformative potential of custom filters for my store.
Nov 5, 2019
Tina Hill
It's reassuring to see the positive impact that custom filters have had on other stores.
Oct 16, 2019
Lori Mull
Thank you for emphasizing the importance of custom filters in enhancing user experience.
Oct 9, 2019
Luciano Dias
Custom filters are the missing piece in the puzzle of my store's optimization. Excited to add them!
Sep 29, 2019
Tyler Groepper
Custom filters are a necessary tool to stay competitive in today's e-commerce landscape.
Sep 25, 2019
Joe Ratcliff
The step-by-step process ensures that even beginners can add custom filters successfully.
Sep 3, 2019
Thomas Lubben
I'm looking forward to increased customer satisfaction with custom filters on my store.
Aug 8, 2019
Dimitri Lucas
The article provided clear and practical advice on implementing custom filters.
Jul 2, 2019
Missy Golden-Jones
Custom filters seem like a game-changer for improving the overall shopping experience.
Jun 29, 2019
Elizabeth Driscoll
The examples and illustrations made it easier to understand the concept of custom filters.
Jun 27, 2019
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